WinkBall Project

Information – Communicating with the public

It is essential that public service information campaigns - which affect the lives of every citizen - are widely distributed and organised. The WinkBall Project provides the ability to do this in a compassionate and intimate way, while using the latest in digital Britain's Internet technology.

WinkBall enables public service providers to send video messages and broadcast content over the web. Our platform offers a diverse range of service providers the ability to establish powerful communication with each other - and their clients, stakeholders and suppliers.

WinkBall technology can:

• Target health information directly to individuals - thereby increasing effectiveness and efficiency.
• Share vital knowledge - about education, welfare, or rights - directly with service users on a regular, scheduled basis.
• Give service users a right to reply: enable citizens to interact directly with government departments or representatives for information, help or advice.
• Increase inclusivity and enthusiasm in public service policy and deployment.

Video communication provides users with the emotional power of face-to-face connection, combined with the flexibility and convenience of a secure computer network.

What WinkBall can do for Public Service Information Distribution:

• Video messaging is the future of online communication. Service providers and their clients can record messages, or chat live over the web - all of which can be stored, organised and analysed.
• Public service agencies can create and organise video email campaigns quickly and effectively. This includes producing branded email templates, and uploading or recording video content - which can be sent as a campaign directly to a database of selected viewers. This could be particularly helpful during sensitive - but essential - targeted health campaigns, for example.
• WinkBall video walls can be created around a particular idea, theme or event, to which members of the public can contribute. These walls can then be embedded within websites - and accessed via their own URLs.
• Many agencies need to send repeated or new information on a regular basis to a targeted group - announcing improved recycling facilities in your borough, or support for new non-smokers, for example. WinkBall enables agencies to broadcast their content in their own dedicated channels, to which people subscribe with the click of a mouse.
• Furthermore, our technology offers the unprecedented ability to track, measure and evaluate campaigns. This includes where and when video content has been watched, by whom and whether messages were shared with other users.