WinkBall Project

Personalised video advertising

Any company or brand that uses the WinkBall Broadcaster facility will be provided with the added advantage of being able to append any broadcasted or wall-based video content with a five-second advertisement.

WinkBall Broadcaster gives brands and organisations the ability to deploy innovative video advertising campaigns. Five-second advertisements can be placed at the end of all video content on channels and video walls. To maximise their brand presence, organisations can choose to show only their own adverts on their walls and channels. There is also the option to append five-second advertisements to the personal video messages sent between their subscribers over the WinkBall network.

By combining the WinkBall network and Winkball Broadcaster's advertising analytics engine, brands have the unprecedented ability to track, measure and evaluate campaigns. This includes where and when video content has been watched, by whom and whether messages were shared with other users.