WinkBall Project

Why WinkBall video is ideal for advertising

Why use video messages to communicate your brand and display your digital content?

When someone receives and plays a video message you have got their attention. They are listening, looking and thinking about what they see, as well as what they are going to say in reply. They are what's known as "cognitively aware": or, to put it more simply, are ready to absorb information - and communicate.

We all know the Internet is a great place to watch videos, but watching and communicating using video have very different effects on brand awareness and user engagement.

If your brand wants its supporters to only watch video content, then you need an old generation video website, with all that comes with it: the visual pollution of other companies' branding, competing with yours, coupled with all the unregulated chaos which that can lead to.

If, on the other hand, it's important for you to communicate with your supporters, then you need WinkBall technologies. WinkBall allows you not only to show personalised branded video content, but enables viewers to reply to your communications using:

• Online brand communication
• Branded video messaging
• Branded video forums
• Viral brand promotions
• Personalised email marketing